Vejo, mas não acredito

o Efeito de Terceira Pessoa no Contexto da Campanha Presidencial de 2018

  • Dilvan Azevedo Universidade Federal da Bahia
Palavras-chave: efeito de terceira pessoa, WhatsApp, eleições 2018

Resumo

As pessoas, de um modo geral, acreditam na capacidade da mídia de influenciar os outros. Mais ainda, elas também acreditam em sua própria capacidade de avaliar o tipo e o grau dessa influência e podem agir em função disso – fenômeno conhecido com Efeito de Terceira Pessoa (ETP). Como, então, as pessoas costumam avaliar a influência de conteúdos midiáticos sobre a decisão de voto dos outros? O propósito deste estudo, portanto, é examinar alguns pressupostos da hipótese do ETP a partir da percepção dos indivíduos acerca do grau de influência de quatro tipos de conteúdo (notícias, debates, pesquisas de opinião e, sobretudo, conteúdos do WhatsApp) sobre a sua decisão de voto e sobre a decisão de voto dos outros, durante a campanha presidencial brasileira de 2018. Os dados para a pesquisa foram coletados por meio de questionário online divulgado entre grupos de WhatsApp, logo após o primeiro turno, e contou com a participação de 155 pessoas. Os resultados confirmaram as principais hipóteses relacionadas ao ETP, sobretudo no que diz respeito aos conteúdos que circularam no WhatsApp.

Biografia do Autor

Dilvan Azevedo, Universidade Federal da Bahia

Doutorando no Programa de Pós-Graduação em Comunicação e Cultura Contemporâneas (PósCom/UFBA) e estudante vinculado ao Instituto Nacional de Ciência e Tecnologia em Democracia Digital (INCT.DD). Bolsista do CNPQ e do Programa Capes/Print. E-mail: dil.azevedo@gmail.com.

 

 

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Publicado
2020-12-28
Como Citar
Azevedo, D. (2020). Vejo, mas não acredito. Compolítica, 10(3), 79-108. https://doi.org/https://doi.org/10.21878/compolitica.2020.10.3.383